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Digital Services

Like the heartbeat of African drums that unite villages, our DIGITAL SERVICES connect the world in a symphony of innovation and communication. Let your brand’s digital presence echo far and wide. Like the heartbeat of African drums that unite villages

Website development and management  |  Programmatic media buying   |  Content creation and strategy  |  Social media management  |  Search Engine Optimization (SEO)

Case Studies

Client : AstraZeneca
Year : 2022 - 2023

Campaign Objective

  • Awareness Creation: Educate the public on asthma symptoms, triggers, and proper management.
  • Digital Engagement: Drive traffic to the Yes2Pumua website and encourage use of the self-check tool.
  • Health-Seeking Behavior: Encourage early diagnosis and connection to nearby healthcare providers.
  • Community Management: Provide real-time responses, clarify health-related concerns, and direct users to verified medical sources.

Campaign Roll Out

  • Digital Marketing: The campaign ran across Facebook, Instagram, Twitter, and Google. Content ranged from educational infographics and animated videos to testimonials and symptom-check prompts. Paid ads were optimized for clicks to the website and engagement.
  • Regional Targeting: Country-specific messaging was tailored to Kenya, Uganda, Ethiopia, and Ghana. Influencers and local health advocates were used to boost reach and credibility.
  • Community Engagement:  A team responded to audience questions via comments and inbox, often referring them to clinics or directing them to the self-check tool on the Yes2Pumua site.
  • On-ground Integration (Optional Clinics):  Though primarily digital, the campaign complemented AstraZeneca’s ongoing efforts on the ground to connect people to diagnosis and care.

Performance Results

  • Successfully trended for 3 hours on Twitter
  • High brand engagement from influencer content
  • Increased awareness, ticket inquiries, and positive sentiment
  • Demonstrated ROI even with modest spend through unpaid support
Client : CFAO Kenya
Year : 2022 - 2023

Campaign Objective

  • Lead Generation: Capture and engage potential customers through an integrated digital marketing strategy.
  • Product Awareness: Demonstrate the efficiency and reliability of the Case IH product range.
  • Customer Engagement: Foster interaction through a nationwide giveaway, encouraging brand loyalty.
  • Service Promotion: Emphasize the availability of high-quality parts, financing options, and after-sales services in key agricultural regions.

Campaign Approach

  • Digital Marketing: Social media, bulk SMS, and online ads targeted Kenyan farmers, with tailored content showcasing real-life applications of Case IH machinery.
  • On-Ground Production: Captured authentic farming scenarios to create relatable storytelling across Narok, Ahero, and Mwea.
  • Service Clinics: Organized regional clinics offering maintenance, repairs, and customer support using original Case IH parts.
  • Digital Engagement: Executed a nationwide digital giveaway to drive farmer participation and loyalty.

Performance Results - Metric Result

  • 1,200 qualified leads generated
    Increased farmer engagement through digital content and physical outreach
  • Won the Best Marketing Award 2022 for Africa and the Middle East
  • Strengthened CFAO Kenya’s positioning as a trusted agricultural partner
Client : GB Auto Kenya
Year : 2023 (8 months)

Campaign Objective

  • Launch King Long van as a top local transport choice
  • Build trust and awareness for GB Auto Kenya
  • Highlight van’s durability, affordability, and practicality
  • Drive test drives and customer inquiries via digital platforms
  • Create a relatable, compelling narrative rooted in local culture

Campaign Roll Out

  • Brand Identity: Introduced a unique identity, “Tumeland Kenya,” with the tagline “After the Shark Comes the King.”
  • Content & Digital Marketing: Produced testimonial videos, feature highlights, and articles led by real users.
  • Social Media Management: Targeted messaging and feedback loops via Facebook and Instagram.
  • On-Ground Activation: Hosted live demos, test drives, and Q&A events across key regions.
  • Video Storytelling: Shared documentary-style content capturing the van’s entry into the Kenyan market

Performance Results

  • Bold and successful brand launch with mass reach
  • Strong engagement across both online and physical activations
  • Created a cultural brand narrative tied to everyday Kenyan drivers
  • Built customer pipeline for GB Auto’s future expansion
Client : Big Bad Wolf
Year : June 2024

Campaign Objective

  • Raise awareness of theBBW book sale in Nairobi
  • Drive footfall to the venue through influencer-driven digital storytelling.
  • Maximize buzz on Instagram and Twitter.
  • Leverage macro, micro, and unpaid influencers for reach and authenticity

Campaign Aproach

  • Influencer Strategy: Engaged paid/unpaid influencers from lifestyle, parent, and reading communities.
  • Instagram Rollout: Content by @sharon_mundia (63K reel views), @terembecherono (blog + giveaway), and @nameless Kenya drove visual engagement.
  • Twitter Activation: Over 1,500 tweets contributed to a 3-hour trend window.
  • Community Content: Leveraged storytelling, giveaways, and reader insights to build authentic excitement.

Impact

  • Successfully trended for 3 hours on Twitter
  • High brand engagement from influencer content
  • Increased awareness, ticket inquiries, and positive sentiment
  • Demonstrated ROI even with modest spend through unpaid support

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